Volkswagen Terra Viva

Reese Mallon

TYPE:UI / UX Design
Automotive design
Video Editing

SOFTWARE:
Illustrator
After Effects
Premeire Pro

COLLABORATORS:Woobin Park
Samson Deroaches

PROJECT BRIEF:Design a vehicle of the future that improves the lives of drivers, while staying within the Volkswagen mantra: the people’s car.

OUR TAKE:We created a vehicle that would promote physical activity, and mindful habits. We created a car that cared about its users and would help them live healthier and happier lives. I learned that my talents can take me to more places than I originally thought. I never pictured myself doing work in the transportation field.

AI Assistant:

Meditation Minute:

Excersie Feature:

Birds-eye View:

PROCESS:

The process of this project was quite rigorous due to the tight schedule we were under. As the leader of the team, I made sure that we were all on the same page and designing for our end goal. I made a schedule and conducted weekly meetings to keep the team on track. Organizing a team for a project such as this is not always easy, but I learned a lot about my leadership abilities, and was able to build upon them and grow my confidence in the area. I was in charge of creating the periodic presentations and and slide decks. The video that was created was storyboarded, and edited together by me. I mixed the audio and made sure the video flowed with the story and animation. The interfaces I created took several iterations to get them to where they are now. After many class critiques and gaining feedback from Volkswagen themselves, I was able to adapt my designs and create something both functional and fun.

This project was created as part of a student-sponsored collaboration with Volkswagen (VW). All rights to the work are retained by the student creators and the sponsoring company.