Volkswagen Terra Viva
CHANNELS
UI / UX Design - Automotive design - Video Editing
PROJECT BRIEF:
Design a vehicle of the future that improves the lives of drivers, while staying within the Volkswagen mantra: the people’s car.
OUR TAKE:We created a vehicle that would promote physical activity, and mindful habits. We created a car that cared about its users and would help them live healthier and happier lives. I learned that my talents can take me to more places than I originally thought. I never pictured myself doing work in the transportation field.
AI Assistant:
Excersie Feature:
Birds-eye View:
PROCESS:
We began our research by studying our base level persona. We then conducted interviews based on this persona study to gain more insight into our potential project. Once we conducted these interviews, we gathered as a group to dicuss our top themes we discovered about our persona in order to build a full, detailed persona to use as a guide for designing. This also helped us to identify pain points that could become the driving factor for our designs.
We then dove into sketching out potential solutions for the pain points we discovered. Then came the very iterative process of designing. We landed on a playful color pallette that we thought fit in well Volkswagen’s brand, and started designing for our persona. For the presentation, we created an animation that would follow our persona through her day and showcase how they interact with the vehicle. We also created a large presentation board that showed all the work from interior, exterior, and UI/UX. As the team leader, I delivered the final presentation to the clients.
SOFTWARE:
Illustrator
After Effects
Premeire Pro
COLLABORATORS:
Woobin Park
Samson Deroaches
Research:
Sketching & Concepting:
Designing:
Presentation:
This project was created as part of a student-sponsored collaboration with Volkswagen (VW). All rights to the work are retained by the student creators and the sponsoring company.