Only Angels Tour

CHANNELS Typography - Motion Design - 3D Motion - Sound Design - Brand Identity

PROJECT BRIEF:
Create and develop a motion and brand identity for an event of a specific audience/subculture.

MY TAKE:
I created a motion identity for a fictitious Harry Styles concert. I was inspired by the opening of the song “Only Angels”. This part of the song has haunted me since it first came out. I’ve always envisioned creating visuals to go along with it. I created an announcement video for the tour, as well as merchandise and collateral that would be used to advertise/sold on the tour itself. I was inspired by Harry Styles’ visual style from over the years and drew from his past tour visuals with the dreamy pink colors used throughout the identity to make it more believable as a part of his visual repertoire.

PROCESS:

SOFTWARE:

Cinema 4D
After Effects
Photoshop
Illustrator

Moodboard:

The very first thing that I did for this project was edit my audio clip. The opening of the original song is about 1 minute long, and I had to trim it down to about 30 seconds for attention grabbing, and tension building purposes. Since I already knew the sound I wanted to use before even starting the project, I jumped straight to moodboarding and finding my visual direction. I researched different tour announcement videos and found language and type inspiration.

Storyboard:

Then I began storyboarding. Since I wanted to create a video that matches the feeling of the audio, this part of the process consisted of a lot of listening to the clip, and drawing a few frames, then listening to the clip again. It was a lot of repeating of this sequence until I drew out a solid storyboard that followed the feeling of the song. Then I pulled it into Illustrator and blocked in some colors so that I would have some general shades to work with.

Designing & Rendering:

Finally I dove into Cinema 4D, creating and lighting each scene individually, and rendering them out. I took the renders and put them into After Effects to sync them to the music and add the typography. After a few iterations, I arrived at the final product!