Let Loose Ferndale Campaign

Design a tourism campaign to bring more visitors to Ferndale, Michigan.

We chose to focus on the lively nightlife Ferndale has to offer.  Ferndale often goes under the radar since it is so close to Detroit which is also renowned for its nightlife. I worked on a team of two other designers Destiny Smith, and Dakota Hanson-Meier. Together we created this campaign to show that Ferndale truly has something for everyone. There is a wide variety of places to choose from. You just need to “choose your vibe”. I was head of research and concepting, and I was incharge of creating environmental graphics that would be used to advertise in other cities. Destiny was the motion designer and art director of this project, and Dakota worked on the social posts and copywriting.