OVERVIEW:
This process started off with the research phase. Each team was given a different topic to research so that we would have a comprehensive understanding of the Gardner White brand as a class. My team researched the history of the company. As the team lead for this portion of the project I
delegated the work and organized all the information into one cohesive brand history. Through this positioning, we developed 2 personas that would inform the rest of our process. After research, we began language development, creating our core brand promises and essence, as well as, creating a moodboard to reference throughout the project. Then we started the design process. Through many different prototypes and iteration, and our feedback meetings with the client, we were able to develop a full brand identity for the GW Center.
