GW CENTER PROCESS:

RESEARCH:

This process started off with the research phase. Each team was given a different topic to research so that we would have a comprehensive understanding of the Gardner White brand as a class. My team researched the history of the company. As the team lead for this portion of the project I delegated the work and organized all the information into one cohesive brand history. Through this positioning, we developed 2 personas that would inform the rest of our process.

LANGUAGE & MOODBOARDING:

After research, we began language development, creating our core brand promises and essence, as well as, creating a moodboard to reference throughout the project.

ITERATION & DESIGN:

Then we started the design process. Through many different prototypes and iteration, and our feedback meetings with the client, we were able to develop a full brand identity for the GW Center.

This project was created as part of a student-sponsored collaboration with Gardner White Furniture. All rights to the work are retained by the student creators and the sponsor.