work (a-side)
play (b-side)
about
GW CENTER
CHANNELS
COLLABORATORS
SOFTWARE
ACADEMIC SPONSORED PROJECT FOR GARDNER WHITE FURNITURE
GOAL:
Make the Gardner White Clearance Center more appealing and exciting to customers, by re-branding it as its own branch of the whole Gardner White brand.
OUR TAKE:
We wanted to frame the Clearance Center in as a place that offered affordable, desirable pieces, not just discount leftovers. We went for a fresh, flexible look for the rebrand that can adapt to represent how life, and taste changes constantly.
This project was created as part of a student-sponsored collaboration with Gardner White Furniture.
All rights to the work are retained by the student creators and the sponsor.
