Alex Steinweiss: On the Record

Illustrator
Photoshop

PROJECT BRIEF:Study a designer and create a project to present that research in the context of that designer's field and style. In this case, I researched Alex Steinweiss, the inventor of the modern album cover and lifelong music industry designer.

I created a gatefold vinyl record sleeve complete with a record, a dust jacket, and a “lyric” book. I learned that Steinweiss is very experimental with typography and loved using bright colors to grab the attention of the consumers looking to buy records. I used this as my driving inspiration in the making of this project.