826 Tucson: Jardin Estrella

CHANNELS Branding - Typography - UI/UX - Motion Design - Poster Design - System Design

PROJECT BRIEF:

Create a fictional 826 store brand identity in a new city pulling from the essence of the area. In this project it was Tucson, Arizona.

MY TAKE:

Jardin Estrella is located in the city of Tucson, Arizona. It is inspired by the dark sky ordinance the city has put into place, and represents the city’s connection to the stars, and their diverse array of botanicals. The store provides its visitors with everything they need to grow their own star in their backyard.

WHAT IS 826?:

826 National is a non-profit organization that supports students in their literacy and writing skills. Each store has a quirky and fun theme to represent the city in which they are located.

Brand Assets:

Merchandise:

Event Posters:

PROCESS:

My process started with researching Tucson, AZ and the 826 national brand in partnership with Jeanne Lepley. From the information we gathered, I chose a topic to use as the theming of my brand. I workshopped the language and copy, as well as sketching some initial ideas. Once I reached a solid concept, I designed the different brand assets. Then I began production on designing the merchandise and other collateral that would make up the body of the brand. This took many iterations before I got everything perfect, but in the end I landed on designs that I am proud of. It’s good to be patient when designing. Sometimes the best outcomes take time.

SOFTWARE:
Illustrator
Photoshop
After Effects

COLLABORATORS:Jeanne Lepley

Research & Sketching:

Iteration & Design: