826 Tucson: Jardin Estrella

Create a fictional 826 store brand identity in a new city pulling from the essence of the area. In this project it was Tucson, Arizona.

WHAT IS 826?:
You may be wondering, "what the hell is 826??" 826 National  is a non-profit organization that supports students with their literacy and writing skills. Each store is a false front for the centers and they are themed to represent the city in which they are located. 

Jardin Estrella is located in the city of Tucson, Arizona. It is inspired by the dark sky ordinance the city has put into place, and represents the city’s commitment to the preservation of its sky and of Arizona’s diverse plant life. The store provides its visitors with everything they need to grow their own star in their backyard.  The word mark mimics a constellation like form and is modular to fit different contexts. The colors I landed on come from the bright vibrant sky of Arizona both during the day and at night.  The brand’s motion identity is subtle. Like a shooting star cascading across the night sky. Considering the inspiration for the theme of the brand, 826 Tucson partnered with the Tucson Botanical Gardens to host a story book trail. This set of posters really focus on typography and can work effectively on their own,  or side by side.