Volkswagen Terra Viva PROCESS — Reese Maura Designs

VOLKSWAGEN TERRA VIVA PROCESS:

SOFTWARE:
Illustrator
Premire Pro
After Effects

COLLABORATORS:Woobin Park
Samson Deroaches

Research:

We began our research by studying our base level persona. We then conducted interviews based on this persona study to gain more insight into our potential project. Once we conducted these interviews, we gathered as a group to discuss our top themes we discovered about our persona in order to build a full, detailed persona to use as a guide for designing. This also helped us to identify pain points that could become the driving factor for our designs.

Concepting & Designing:

We then dove into sketching out potential solutions for the pain points we discovered. Then came the very iterative process of designing. We landed on a playful color palette that we thought fit well within Volkswagen’s brand, and started designing for our persona.

Presentation:

For the presentation, we created an animation that would follow our persona through her day and showcase how they interact with the vehicle. We also created a large presentation board that showed all the work from interior, exterior, and UI/UX. As the team leader, I delivered the final presentation to the clients.

This project was created as part of a student-sponsored collaboration with Volkswagen (VW). All rights to the work are retained by the student creators and the sponsoring company.