826 TUCSON

CHANNELS Brand Identity

SOFTWARE Illustrator, Photoshop, After Effects,

ACADEMIC PROJECT

GOAL:

Create a fictional 826 storefront in Tucson, Arizona that reflects an element of the city.
WHAT IS 826?

You may be wondering, "what the hell is 826??" 826 National is a non-profit organization that supports students with their literacy and writing skills. Each store is a false front for the centers and they are themed to represent the city in which they are located.

MY TAKE:

Jardin Estrella is located in the city of Tucson, Arizona. It is inspired by the dark sky ordinance the city has put into place, and represents the city’s commitment to the preservation of its sky and of Arizona’s diverse plant life. The store provides its visitors with everything they need to grow their own star in their backyard.

SEE MY PROCESS