ALEX STEINWEISS ON THE RECORD

CHANNELS Package Design

SOFTWARE Illustrator, Photoshop, Indesign

ACADEMIC PROJECT

GOAL:

Create a project to present Alex Steinweiss, the inventor of the modern album cover, in the context of his work and style.

MY TAKE:

I created a gatefold vinyl record sleeve complete with a record, a dust jacket, and a “lyric” book. I learned that Steinweiss is very experimental with typography and loved using bright colors to grab the attention of the consumers looking to buy records. At the time most albums had no covers. His designs stood out as some of the most eye-catching work in music at the time. I of course had to follow suit.