826 Tucson is inspired by the dark sky ordinance the city has put into place, and represents the city’s commitment to the preservation of its sky and of Arizona’s diverse plant life, earning it the name “Jardin Estrella” or “Star Garden”. The store provides its visitors with everything they need to grow their own star in their backyard. The word mark mimics a constellation like form and is modular to fit different contexts. The colors I landed on come from the bright vibrant sky of Arizona both during the day and at night.  The brand’s motion identity is subtle. Like a shooting star cascading across the night sky. Considering the inspiration for the theme of the brand, 826 Tucson partnered with the Tucson Botanical Gardens to host a story book trail. This set of posters really focus on typography and can work effectively on their own,  or side by side.