My process started with researching Tucson, AZ and the 826 national brand. From the information gathered, one thing really stood out to me. Tucson, AZ is a dark sky city. A dark sky city is a city that is committed to preserving its night sky through responsible outdoor lighting policies, lessening the light pollution. The entire city is committed to preserving their sky, this got me thinking about other types of environmental preservation. The state of Arizona has very diverse plant life, and one of Tucson's most popular attractions is it's botanical gardens. With acknowledging Tucson's significant Spanish history, 826 Jardin Estrella was born.
Iteration & Design:
I then moved into the iteration process where I workshopped the brand language, as well as sketching some initial ideas for word marks. Once I reached a solid concept, I designed the different brand assets. Then I began production on designing the merchandise ranging from the typical items to products of my own creation like the Galactic Gardening Kit. This took many iterations before I got everything perfect, but in the end I landed on designs that I am proud of. It’s good to be patient when designing. Sometimes the best outcomes take time.